About Us

In Jining, the hometown of Confucius and Mencius, the genes of the construction machinery industry have long been integrated into the urban fabric. More than 20 years ago, the predecessor of Jining Digging Commerce Co.,Ltd was just a small machinery factory of less than 100 square meters. The founder embarked on his entrepreneurial journey with a keen insight into the construction machinery industry and the original intention of “building a business with sincerity”. At that time, the Chinese construction machinery market was in the embryonic stage of rapid rise, and the demand for cost-effective accessories from overseas was becoming increasingly urgent. Local enterprises generally faced the dilemma of “uneven quality and scattered channels”, which became the starting point for the breakthrough of Digging.

With the development of the enterprise and the demand of the market, the team has strengthened the optimization and cooperation of the product line on the basis of adhering to the principle of “precision”, starting from core categories such as chassis parts and engine parts, and screening supply chain partners one by one. To ensure product quality, the founder led a technical team to travel back and forth to authorized factories of international brands such as Caterpillar and Komatsu, learning advanced standards and establishing rigorous quality inspection processes – from the accuracy of a single screw to the performance testing of hydraulic systems, all must undergo triple verification. This almost obsessive rigor has enabled Digging to quickly accumulate a reputation in the local market of Jining, and many foreign trade merchants have actively sought cooperation, laying the groundwork for its future expansion into the international market.

In 2008, the global financial crisis swept through, and the export market for construction machinery encountered a cold winter. Many companies chose to shrink their fronts. However, Digging went against the trend by deeply cultivating the domestic maintenance market and ensuring stable supply capacity to meet after-sales demand; On the other hand, we will form a professional foreign trade team, actively go to overseas exhibitions, and use “Chinese quality” to open the door to the international market. When exhibiting for the first time, facing doubts from overseas customers about Chinese parts, the team dismantled the products on site, compared international standard parameters, and won the first overseas order with detailed data and excellent quality – a batch of chassis parts supply contract from Nigeria, Africa. This order not only enables Digging to establish a foothold in overseas markets, but also strengthens its strategic direction of “deepening global cultivation”.

With the expansion of its business, Digging has gradually established a sales network covering 128 countries and regions, and its product line has also expanded from a single category to a full chain system covering undercarriage parts, hydraulic parts, fuel injection systems, electrical components, and more. While establishing strategic cooperation with leading domestic enterprises such as Shantui and Sany Heavy Industry, we have always adhered to the business philosophy of “integrity and win-win”: there was once a batch of parts shipped to Europe that suffered minor damage due to logistics transportation. Without hesitation, Digging immediately issued new products and bore all losses. This responsible attitude led customers to sign long-term cooperation agreements on the spot; Tailored adaptation solutions are provided by the team to meet market demands in different regions, such as optimizing hydraulic system heat dissipation performance for high-temperature areas, adjusting engine parameters for high-altitude areas, and winning the trust of global customers with refined services.

For more than 20 years, through trials and tribulations, from a small workshop to a global industry benchmark, Digging has always adhered to the original intention of “building a foundation of quality and pursuing excellence with integrity”. Nowadays, in the production base in Jining, modern warehousing centers and intelligent quality inspection equipment operate efficiently; At the foreign trade operation centers in Shandong and Shanghai, the team is using digital tools to expand into new markets. From the craftsmanship of the hometown of Confucius and Mencius to the strength of the global engineering stage, Digging has proven over the past 20 years that only by forging the soul with quality, putting customers at the heart, and using innovation as the wings, can we write a legend for Chinese engineering machinery parts enterprises in the magnificent global market. In the future, Digging will continue to deepen its core technology, expand its global layout, and make the label of “Made in China” shine on engineering sites in more countries.